Public Relations Manager 企業公關經理

  • The Public Relations Manager designs and executes communications strategies which support the business objectives, in line with its strategy and values, and enhances and protects its reputation amongst key stakeholders.
  • Develop a marketing communications plan including strategy, goals, budget and tactics
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media
  • Coordinate all public relations activities
  • Cultivate contacts within business and industry media in Asia Pacific region
  • Manage media inquiries and interview requests
  • Create content for press releases, byline articles and keynote presentations
  • Monitor, analyze and communicate PR results
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
  • BA/MA degree in Marketing, Advertising, Communications or a related discipline
  • Proven working experience in public relations of financial industry required
  • Proven track record designing and executing successful public relations campaigns at both a local and regional level
  • Strong relationships with both local and regional business and industry media outlets
  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
  • Exceptional writing and editing skills
  • Fluent in written and spoken Chinese and English
  • Prefer international experience
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